**Creative Vision & Process**
How would you describe your creative style or philosophy?
The philosophical aspect instead is trying to bring into the world of fashion in general a new method of reference, subjective, which brings out the best in each of us or rather the most interesting part aimed at creativity and the new model, overcoming what today is defined as "standard" through measurements etc. Each of us has something special. Art is subjective like beauty and this can also be interesting for the various brands.
What’s your process when developing a concept from idea to execution?
The process of how I develop my ideas is abstract, it depends on the moment and what I need to surround myself with to make that idea concrete: the place linked to a lived moment or to people, the music helps me dress it up, giving it atmosphere and expression, and then associating it with the right brand.
How do you approach storytelling through visual and brand identity?
Adapting a brand to each job can be done as a whole or in parts depending on what you want to express, there are brands that are subjective to what you want to do.
**Projects & Industry Impact**
What has been one of your most memorable or meaningful projects to date?
To date the most significant project has been the introductory one, aimed at my first images with which I dialogued in my mind to promise myself that one day I would be able to bring my thoughts through my image, inside a face that has so much to tell. Black and white helps me to focus on this expression of emotional depth.
What challenges have you faced as a Creative Director, and how have you overcome them?
All of this can be a sort of challenge towards myself as a stimulus to do well and try to reveal a hidden identity, another artistic side.
How do you balance creativity with the business and strategic goals of a brand?
There are brands that are subjective to what you want to do. The main influence in creative work starts from the music and the emotional state for the expression that determines the position, sometimes it can happen that you are directly inspired by the brand.
**Future Vision & Advice**
What are your goals for the future—personally and professionally?
All of this can be a sort of challenge towards myself as a stimulus to do well and try to reveal a hidden identity, another artistic side.
Are there any dream projects or brands you’d love to work with?
Adapting a brand to each job can be done as a whole or in parts depending on what you want to express.
What advice would you offer to emerging creatives or future creative directors?
Each of us has something special. Art is subjective like beauty and this can also be interesting for the various brands.
“Say Hi To Our Model”
Federico Stagetti
**Personal & Creative Journey**
Can you tell us a bit about yourself and how you got started in the creative industry?
My name is Federico Stagetti, I turned 45 in June, I'm Italian, I live in Tuscany, in Versilia, precisely born in Pietrasanta, I want to say this because Pietrasanta is a city of art, where many artists such as photographers, musicians, painters, sculptors, including Michelangelo Buonarroti, pass and have passed, being a marble area... I have a painter and musicians in my family, this could mean something about my path, I began to approach the world of music, in particular drums and percussion at the age of 13, starting to feel the need to give life to that feeling that you feel inside every time I listened to a musical genre that I liked, from there I began my path based on musical experiences, before arriving at undertaking academic studies by definition, but today I find that it is always good to leave a glimmer of freedom in this case regarding musical creativity because it is that thing that allows you to express yourself freely and give life to creations as well as even original subjects... I have collaborated with several artists, including nationally renowned ones. At the same time, I also have another job, and I still manage to pursue both paths. I have an 11-year-old daughter, Gea, who is also passionate about the world of photography as well as music, and thanks to her, I also have help in opening up to this world.
What inspired you to pursue a career as a Creative Director?
What was it that triggered this option of creative director? Well, several things, before having a professional feedback from people in the trade confirming that my intention could be right as a key that shaped me, I immersed myself in my sensations, visions, through my state of mind, stimulated by various musical genres which gave me the dress or rather the color, the imprint as well as the idea of ​​​​the realization... it may seem like something artificially constructed or formal but it is not so... there is the heart...
Was there a key moment that shaped your creative path?
​According to certain statistics it seems that the best creations are made when you are not well inside, with a heart that cries and is full of hope trying to maintain a positive balance. My style is always defined by my state of mind. It can be defined as alternative, it is a color that changes at the moment, to the sensation, giving a vision to research and create.
**Inspiration & Collaboration**
Who or what influences your creative work the most?
The main influence in creative work starts from the music and the emotional state for the expression that determines the position.
How do you foster collaboration within your creative teams?
Collaborations at the moment have always been with people I know and who I have had dealings with, both on the brand and for treatments and whatever else.
What do you look for in creatives when building a team or selecting collaborators?
I have my team that I always thank. However, I am also open to new collaborations both as a team, made up of new stylists.
